Complete Yotpo Analysis and Costs in 2023

Complete Yotpo Analysis and Costs in 2023

We’re always looking for new ways to help businesses grow and make their customers happy. That’s why we’ve partnered with Yotpo. An analytics company that helps you improve your website’s engagement and performance. We’re excited to share our analysis of the top 10 pages from your site. See what makes them so compelling for users.

1. Total website traffic:

Total number of visitors to your site. This includes organic and paid visits, returning and new visitors.

  • Organic traffic: The amount of traffic coming from organic search engines such as Google, Bing or Yahoo! Search.
  • Paid traffic: The amount of money you have spent on advertisements such as AdWords or Facebook Ads in order to get your site ranked higher in a particular keyword or keyword group (or both).

2. Clicks by devices

You can analyze your site’s performance by looking at how many people click on links across the site.

The number of clicks is a good indicator of how successful your content is, as it tells you how many people are interested in what you have to say.

In Yotpo’s case, mobile and tablet devices are responsible for more than half of all clicks (65% and 64%, respectively). Mobile phones are more popular than desktop computers among users who use Yotpo as their main source for research; however, desktop computers still make up an important part of our overall audience: about 20% of our traffic comes from them!

3. Average time on site

The average time on site is a measure of how engaged visitors are with your website. It’s not a measure of how long people spend on your site, but it does show that visitors are interacting with it and engaging with the content you’ve created.

This metric can help you determine how well your content is engaging customers and help identify any areas where they may be missing out on key information or features that could increase engagement levels.

4. Bounce rate

The bounce rate is the percentage of visitors who leave the site from the landing page. It’s important to know if this number is high or low, as it can indicate site issues or poor user experience.

In general, a high bounce rate indicates that there are too many links on a webpage and/or users aren’t finding what they’re looking for quickly enough; however, there are exceptions to this rule (for example, if your website has been around for years). A lower bounce rate may indicate that you need to improve your design or navigation so users can find what they want more easily on your website.

5. Conversion rate metrics for the top 10 website pages

The first step in understanding a site’s conversion rate is to understand how visitors arrive at it.

The following metrics provide insights into what type of devices and browsers are being used in order to arrive at your website.

  • Conversion Rate: This is the number of conversions divided by the number of visits on a specific date range. It can be calculated using this formula: C / T = C/(T-C) * 100
  • Conversion Rate By Device: The number of conversions that occur when users come from different devices such as smartphones, tablets or desktops (PC/Mac). This metric will also show you if there are any differences between these types of end users’ behavior when it comes to making purchases or signing up for newsletters etcetera…

6. Cost per lead in 2023 (from Yotpo Analytics)

The average cost per lead is calculated by dividing the total cost of leads by the total number of leads. The result is called the average cost per lead, or ACPL in Yotpo Analytics lingo.

In 2023:

  • The total number of leads generated by your website is 80k
  • Your ACPL is $25 (25 cents per lead)


Yotpo is a platform that helps you optimize your website. They provide data and insights into how your website is performing, including:


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